What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 28Feb16

Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Feb 5

Feb 5 Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Crown Princess Mary, Shoes

Prada Tab Closure Wool Coat in Black

Sep 5

Sep 5 Prada Tab Closure Wool Coat in Black

Crown Princess Mary, Outerwear

Carlend Copenhagen Vanessa Crocodile Clutch in Black

Sep 5

Sep 5 Carlend Copenhagen Vanessa Crocodile Clutch in Black

Crown Princess Mary, Bags

Yves Salomon Classic Fur-Lined Parka

Jan 17

Jan 17 Yves Salomon Classic Fur-Lined Parka

Princess Maria-Olympia, Outerwear, Princess Madeleine

Chanel Lambskin Ballerinas in Beige & Black

Jul 13

Jul 13 Chanel Lambskin Ballerinas in Beige & Black

Meghan Markle, Shoes, Queen Silvia, Princess Beatrice, Crown Princess Mary, Charlotte Casiraghi, Princess Astrid, Princess Isabella, Crown Princess Victoria