What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28Jan26-Soph

Penelope Chilvers Gamine Pumps in Tan Suede

May 7

May 7 Penelope Chilvers Gamine Pumps in Tan Suede

Countess of Wessex, Shoes

Giulia Barela Drop Small Earrings

Feb 6

Feb 6 Giulia Barela Drop Small Earrings

Countess of Wessex, Earrings, Accessories

Sophie Habsburg Paola Bag in Green

Oct 2

Oct 2 Sophie Habsburg Paola Bag in Green

Countess of Wessex, Bags

Vince Silk Satin Shirt

May 13

May 13 Vince Silk Satin Shirt

Countess of Wessex, Tops

Victoria Beckham High Waist Flare Leg Trousers in Bottle Green

Oct 7

Oct 7 Victoria Beckham High Waist Flare Leg Trousers in Bottle Green

Countess of Wessex, Bottoms

Victoria Beckham Patch Pocket Fitted Jacket in Bottle Green

Oct 7

Oct 7 Victoria Beckham Patch Pocket Fitted Jacket in Bottle Green

Countess of Wessex, Outerwear