What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28Jul22

Vanessa Bruno Raffia Cabas Tote in Natural

Aug 28

Aug 28 Vanessa Bruno Raffia Cabas Tote in Natural

Charlotte Casiraghi, Bags

Vanessa Bruno Thalasa Dress in Noir

Aug 28

Aug 28 Vanessa Bruno Thalasa Dress in Noir

Charlotte Casiraghi, Dresses

By Malina Mini Straw Bag

Jul 13

Jul 13 By Malina Mini Straw Bag

Princess Estelle, Bags

Galvan Margot Silk-Satin Midi Dress in Green

Feb 27

Feb 27 Galvan Margot Silk-Satin Midi Dress in Green

Countess of Wessex, Dresses

Sophie Habsburg Cleo Clutch in Brown Rose

Dec 26

Dec 26 Sophie Habsburg Cleo Clutch in Brown Rose

Countess of Wessex, Bags