What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 28Jun14

Hugo Boss Jeisa Textured Peplum Jacket in Navy

May 1

May 1 Hugo Boss Jeisa Textured Peplum Jacket in Navy

Queen Letizia, Outerwear

Cartier Galanterie Necklace in 18K White Gold

Mar 22

Mar 22 Cartier Galanterie Necklace in 18K White Gold

Charlotte Casiraghi, Accessories, Necklace

Gucci GG Sparkling Sandals in Black Suede

Feb 1

Feb 1 Gucci GG Sparkling Sandals in Black Suede

Charlotte Casiraghi, Shoes

Gucci Boat-Neck Silk Dress

Feb 1

Feb 1 Gucci Boat-Neck Silk Dress

Charlotte Casiraghi, Dresses

Muzungu Sisters Fique Mochila Bag in Natural

Aug 6

Aug 6 Muzungu Sisters Fique Mochila Bag in Natural

Tatiana Casiraghi, Bags