What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 28Jun15-Bea

Topshop Skater Dress in Purple

Feb 25

Feb 25 Topshop Skater Dress in Purple

Princess Beatrice, Dresses

Red Valentino Lace Jacquard Trench Coat in Black

May 5

May 5 Red Valentino Lace Jacquard Trench Coat in Black

Princess Beatrice, Outerwear

Furla Metropolis Mini Crossbody Bag in Salvia

Feb 18

Feb 18 Furla Metropolis Mini Crossbody Bag in Salvia

Princess Beatrice, Princess Eugenie, Bags

Reiss Lupin Laser Cut Court Shoes

Aug 10

Aug 10 Reiss Lupin Laser Cut Court Shoes

Princess Beatrice, Shoes