What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 28Jun19

Red Valentino Studded Clutch

Apr 20

Apr 20 Red Valentino Studded Clutch

Princess Märtha Louise, Bags

Zuhair Murad Lace and Chiffon Gown in Pink

Sep 7

Sep 7 Zuhair Murad Lace and Chiffon Gown in Pink

Princess Claire, Gowns

Alexander McQueen Punk Skull Pearl Box Clutch in White Leather

Aug 3

Aug 3 Alexander McQueen Punk Skull Pearl Box Clutch in White Leather

Princess Claire, Bags

Elie Saab Ruffled One-Shoulder Dress in Red

Jun 29

Jun 29 Elie Saab Ruffled One-Shoulder Dress in Red

Dresses, Queen Maxima