What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 28Jun23-Bea

Zara Maxi Bomber Jacket with Pockets

Jul 1

Jul 1 Zara Maxi Bomber Jacket with Pockets

Princess Beatrice, Outerwear

Jasper Conran Blythe Striped Full Skirt Shirt Dress in Yellow

Jun 4

Jun 4 Jasper Conran Blythe Striped Full Skirt Shirt Dress in Yellow

Princess Beatrice, Dresses

Chanel Lambskin Ballerinas in Beige & Black

Jul 13

Jul 13 Chanel Lambskin Ballerinas in Beige & Black

Meghan Markle, Shoes, Queen Silvia, Princess Beatrice, Crown Princess Mary, Charlotte Casiraghi, Princess Astrid, Princess Isabella, Crown Princess Victoria