What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 28Mar18

Michael Kors Jet Set Travel Tote in Black Leather

Mar 29

Mar 29 Michael Kors Jet Set Travel Tote in Black Leather

Bags, Princess Christina

Zara Double Breasted Handmade Coat in Grey

Mar 14

Mar 14 Zara Double Breasted Handmade Coat in Grey

Princess Marie, Outerwear, Princess Elisabeth

Misha Nonoo Drop Waist Dress with Geo Detail in Imperial Green

Nov 6

Nov 6 Misha Nonoo Drop Waist Dress with Geo Detail in Imperial Green

Princess Eugenie, Dresses