What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28May23-Z

Aspinal of London Micro Lottie Bag in Ivory Pebble

May 28

May 28 Aspinal of London Micro Lottie Bag in Ivory Pebble

Bags, Zara Phillips

Soek Zahra Sunglasses in Nude / Brown Gradient Lens / White Maple Arms

Nov 27

Nov 27 Soek Zahra Sunglasses in Nude / Brown Gradient Lens / White Maple Arms

Zara Phillips, Accessories, Sunglasses

Zimmermann Floral Eyelet Dress

May 21

May 21 Zimmermann Floral Eyelet Dress

Dresses, Crown Princess Mary, Princess Claire, Zara Phillips