What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28May25-V

Nili Lotan Davy Silk Blouse in Ivory

Apr 18

Apr 18 Nili Lotan Davy Silk Blouse in Ivory

Crown Princess Victoria, Tops

The Extreme Collection Buckle Atelier Trousers in Red

May 25

May 25 The Extreme Collection Buckle Atelier Trousers in Red

Crown Princess Victoria, Bottoms

The Extreme Collection Paris Blazer

Apr 20

Apr 20 The Extreme Collection Paris Blazer

Crown Princess Victoria, Outerwear

Gianvito Rossi Gianvito 85 Pumps in Black Suede

Apr 27

Apr 27 Gianvito Rossi Gianvito 85 Pumps in Black Suede

Princess Madeleine, Shoes, Crown Princess Victoria