What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 28May25-V

Nili Lotan Davy Silk Blouse in Ivory

Apr 18

Apr 18 Nili Lotan Davy Silk Blouse in Ivory

Crown Princess Victoria, Tops

The Extreme Collection Buckle Atelier Trousers in Red

May 25

May 25 The Extreme Collection Buckle Atelier Trousers in Red

Crown Princess Victoria, Bottoms

The Extreme Collection Paris Blazer

Apr 20

Apr 20 The Extreme Collection Paris Blazer

Crown Princess Victoria, Outerwear

Gianvito Rossi Gianvito 85 Pumps in Black Suede

Apr 27

Apr 27 Gianvito Rossi Gianvito 85 Pumps in Black Suede

Princess Madeleine, Shoes, Crown Princess Victoria