What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 28May26-V1

Adidas Stan Smith Runners in Cloud White

May 25

May 25 Adidas Stan Smith Runners in Cloud White

Crown Princess Victoria, Shoes, Princess Charlene, Princess Estelle

Hunkydory Inez Silk Shirt

Dec 31

Dec 31 Hunkydory Inez Silk Shirt

Crown Princess Victoria, Tops

Dulong Fine Jewelry Balloon Earrings

Sep 2

Sep 2 Dulong Fine Jewelry Balloon Earrings

Crown Princess Victoria, Accessories, Earrings

By Malene Birger Bouclé Blazer

Aug 15

Aug 15 By Malene Birger Bouclé Blazer

Crown Princess Victoria, Outerwear

Dulong Fine Jewelry Luna Necklace

Jul 30

Jul 30 Dulong Fine Jewelry Luna Necklace

Crown Princess Victoria, Accessories, Necklace