What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Featured

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 28Nov25

Jun 14

Jun 14 Abbacino Abstract-Print Wool Scarf

Heaven

Queen Letizia, Accessories

Jun 1

Jun 1 Meller Kubu Sunglasses in Amber

Polka Popp

Princess Eugenie, Accessories, Sunglasses

Jun 1

Jun 1 Penelope Chilvers Pioneer Boots in Khaki/Gold Suede

Polka Popp

Princess Eugenie, Shoes

Jun 1

Jun 1 Mark Cross Madeline 21 Bag in Smooth Black Calf

Polka Popp

Princess Eugenie, Bags

Nov 29

Nov 29 Falconeri Silk Collared Blouse in Black

Heaven

Crown Princess Victoria, Tops

Nov 28

Nov 28 Chloé Nama Sneakers in Biscotti Beige

Heaven

Grand Duchess Maria Teresa, Shoes

Nov 28

Nov 28 H&M Belted Pleated Skirt

Heaven

Crown Princess Victoria, Bottoms

Nov 28

Nov 28 Max Mara Long Leather Belt in Bordeaux

Heaven

Princess Charlene, Accessories

Nov 28

Nov 28 Max Mara Astoria Cape

Heaven

Princess Charlene, Tops

Oct 27

Oct 27 Manolo Blahnik BB 70 Pumps in Black Leather

Heaven

Princess Charlene, Shoes

Oct 9

Oct 9 Skultuna Bouclé Hoop Earrings in Gold Plated

Heaven

Crown Princess Victoria, Accessories, Earrings

Jun 20

Jun 20 Sophie Lis Mushroom Earrings

Polka Popp

Princess Eugenie, Accessories, Earrings

Mar 9

Mar 9 Joseph Tova Trousers in Mahogany

Heaven

Grand Duchess Maria Teresa, Bottoms

Mar 9

Mar 9 Joseph Joubert Jacket in Mahogany

Heaven

Grand Duchess Maria Teresa, Outerwear

Nov 10

Nov 10 Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Heaven

Crown Princess Victoria, Bags

Dec 5

Dec 5 Max Mara Emma Double-Breasted Coat in Camel

Polka Popp

Princess Eugenie, Outerwear

Sep 16

Sep 16 Gianvito Rossi Scarlet Pumps in Black Leather

Heaven

Crown Princess Victoria, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 14 Abbacino Abstract-Print Wool Scarf

Jun 1 Meller Kubu Sunglasses in Amber

Jun 1 Penelope Chilvers Pioneer Boots in Khaki/Gold Suede

Jun 1 Mark Cross Madeline 21 Bag in Smooth Black Calf

Nov 29 Falconeri Silk Collared Blouse in Black

Nov 28 Chloé Nama Sneakers in Biscotti Beige

Nov 28 H&M Belted Pleated Skirt

Nov 28 Max Mara Long Leather Belt in Bordeaux

Nov 28 Max Mara Astoria Cape

Oct 27 Manolo Blahnik BB 70 Pumps in Black Leather

Oct 9 Skultuna Bouclé Hoop Earrings in Gold Plated

Jun 20 Sophie Lis Mushroom Earrings

Mar 9 Joseph Tova Trousers in Mahogany

Mar 9 Joseph Joubert Jacket in Mahogany

Nov 10 Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Dec 5 Max Mara Emma Double-Breasted Coat in Camel

Sep 16 Gianvito Rossi Scarlet Pumps in Black Leather

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