What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 28Sept12

Chanel Vintage Quilted Flap Bag in White

Dec 4

Dec 4 Chanel Vintage Quilted Flap Bag in White

Princess Caroline, Bags

Jimmy Choo Nova Sandals in Gold Patent Leather

Oct 11

Oct 11 Jimmy Choo Nova Sandals in Gold Patent Leather

Queen Sofia, Shoes

By Malene Birger Zefiro Sheath Dress in Black

Feb 4

Feb 4 By Malene Birger Zefiro Sheath Dress in Black

Dresses, Crown Princess Victoria