What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 28Sept22-S

Sophie Habsburg Cleo Clutch in Emerald

Jun 23

Jun 23 Sophie Habsburg Cleo Clutch in Emerald

Countess of Wessex, Bags

Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Nov 11

Nov 11 Jimmy Choo Zadie 85 Ankle Boots in Clay Suede

Countess of Wessex, Shoes

Emilia Wickstead Denver Midi Dress

Jan 17

Jan 17 Emilia Wickstead Denver Midi Dress

Countess of Wessex, Dresses

Sandro Valina Jacket

Jan 9

Jan 9 Sandro Valina Jacket

Countess of Wessex, Outerwear