What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 28Sept24-M

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Zara Long Flowing Trousers

Nov 4

Nov 4 Zara Long Flowing Trousers

Princess Catharina-Amalia, Bottoms, Crown Princess Mary

Zara Shawl Lapel Single-Breasted Blazer

Oct 28

Oct 28 Zara Shawl Lapel Single-Breasted Blazer

Crown Princess Mary, Outerwear, Princess Catharina-Amalia, Princess Isabella

Dulong Fine Jewelry Delphis Earrings in Gold

Jun 12

Jun 12 Dulong Fine Jewelry Delphis Earrings in Gold

Crown Princess Mary, Accessories, Earrings, Princess Isabella, Princess Josephine

Valentino Rockstud Pumps in Green Leather

Nov 5

Nov 5 Valentino Rockstud Pumps in Green Leather

Crown Princess Mary, Shoes