What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria hosts meeting with Wateraid representatives

Apr 27, 2026

Crown Princess Victoria hosts meeting with Wateraid representatives

Apr 27, 2026

Apr 27, 2026

Latest Find

Featured

Safiyaa Luisa Midi Dress in Verbena

Crown Princess Victoria, Dresses

Safiyaa Luisa Midi Dress in Verbena

Crown Princess Victoria, Dresses

Crown Princess Victoria, Dresses

All tagged 29Apr26-K1

Roland Mouret Single-Breasted Stretch Cady Blazer in Light Blue

Apr 29

Apr 29 Roland Mouret Single-Breasted Stretch Cady Blazer in Light Blue

Duchess of Cambridge, Outerwear

Edeline Lee Averill Trousers

Feb 5

Feb 5 Edeline Lee Averill Trousers

Duchess of Cambridge, Bottoms

ME and EM Straight Sweater Vest

Sep 18

Sep 18 ME and EM Straight Sweater Vest

Duchess of Cambridge, Tops

Daniella Draper Fixed Alphabet Necklace in Gold

May 27

May 27 Daniella Draper Fixed Alphabet Necklace in Gold

Duchess of Cambridge, Accessories, Necklace