What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia host receptions for King Carl Gustaf's 80th birthday

Apr 29, 2026

King Carl Gustaf and Queen Silvia host receptions for King Carl Gustaf's 80th birthday

Apr 29, 2026

Apr 29, 2026

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Safiyaa Luisa Midi Dress in Verbena

Crown Princess Victoria, Dresses

Safiyaa Luisa Midi Dress in Verbena

Crown Princess Victoria, Dresses

Crown Princess Victoria, Dresses

All tagged 29Apr26-V

Safiyaa Luisa Midi Dress in Verbena

Apr 29

Apr 29 Safiyaa Luisa Midi Dress in Verbena

Crown Princess Victoria, Dresses

Andiata Dezire Wool Coat in Almond

Dec 26

Dec 26 Andiata Dezire Wool Coat in Almond

Crown Princess Victoria, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Lavender Suede

May 12

May 12 Gianvito Rossi Gianvito 105 Pumps in Lavender Suede

Crown Princess Victoria, Shoes

Ebba Brahe Victoria Earrings

Mar 16

Mar 16 Ebba Brahe Victoria Earrings

Crown Princess Victoria, Accessories, Earrings

Prada Saffiano Lux Clutch

Sep 1

Sep 1 Prada Saffiano Lux Clutch

Crown Princess Victoria, Bags