What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 29Aug22-Max

Bodes en Bode Creole Earrings in Peridot

May 16

May 16 Bodes en Bode Creole Earrings in Peridot

Queen Maxima, Accessories, Earrings

Altuzarra Adikia Asymmetric Knotted Dress in Green

Jun 24

Jun 24 Altuzarra Adikia Asymmetric Knotted Dress in Green

Queen Maxima, Dresses

Gianvito Rossi Plexi Pumps in White/Nude

May 12

May 12 Gianvito Rossi Plexi Pumps in White/Nude

Queen Maxima, Shoes

Marianna Goulandris Avra Sapphire Bangle in Gold

Sep 8

Sep 8 Marianna Goulandris Avra Sapphire Bangle in Gold

Queen Maxima, Accessories, Bracelet, Princess Alexia of Greece

Sophie Habsburg Moneypenny Bag in Cream Python

May 20

May 20 Sophie Habsburg Moneypenny Bag in Cream Python

Queen Maxima, Bags, Countess of Wessex, Princess Catharina-Amalia