What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 29Feb12

Mabrun Duffle Coat

Aug 22

Aug 22 Mabrun Duffle Coat

Princess Madeleine, Outerwear

Jimmy Choo Nova Sandals in Black Glitter

Oct 11

Oct 11 Jimmy Choo Nova Sandals in Black Glitter

Queen Sofia, Shoes

Armani Collezioni Abstract Koi Print Dress

Apr 17

Apr 17 Armani Collezioni Abstract Koi Print Dress

Countess of Wessex, Dresses

Chloe Medium Marcie Suede Satchel Bag

Dec 13

Dec 13 Chloe Medium Marcie Suede Satchel Bag

Princess Madeleine, Bags