What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Featured

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All tagged 29Jan16

Oct 4

Oct 4 Alexander McQueen Satin and Jersey Gown in Purple

Heaven

Crown Princess Mary, Gowns

Oct 4

Oct 4 Zara Flat Leather Ankle Boots

Polka Popp

Charlotte Casiraghi, Shoes

Oct 4

Oct 4 Zara Faux Fur-Trimmed Hooded Parka

Polka Popp

Charlotte Casiraghi, Outerwear

Sep 1

Sep 1 Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Heaven

Crown Princess Mary, Accessories, Bracelet

Dec 23

Dec 23 Prada Grey Dress with White Collar

Sarah Williams

Crown Princess Mary, Dresses

Sep 30

Sep 30 Hugo Boss Flap Clutch in Purple Suede

Heaven

Crown Princess Mary, Bags

Sep 30

Sep 30 Prada Bicolor Cutout Point-Toe Pumps in Granato Suede

Heaven

Crown Princess Mary, Shoes

Aug 14

Aug 14 By Malene Birger Lanoa Coat

Sarah Williams

Crown Princess Victoria, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 4 Alexander McQueen Satin and Jersey Gown in Purple

Oct 4 Zara Flat Leather Ankle Boots

Oct 4 Zara Faux Fur-Trimmed Hooded Parka

Sep 1 Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Dec 23 Prada Grey Dress with White Collar

Sep 30 Hugo Boss Flap Clutch in Purple Suede

Sep 30 Prada Bicolor Cutout Point-Toe Pumps in Granato Suede

Aug 14 By Malene Birger Lanoa Coat

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