What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 29Nov22-Max1

Alessandra Rich Satin-trimmed Wool-blend Shirt Midi Dress

Nov 29

Nov 29 Alessandra Rich Satin-trimmed Wool-blend Shirt Midi Dress

Queen Maxima, Dresses

Gianvito Rossi Gianvito 105 Pumps in Black Leather

Sep 17

Sep 17 Gianvito Rossi Gianvito 105 Pumps in Black Leather

Crown Princess Mary, Shoes, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia