What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 29Sept25-V

Maria Nilsdotter Leather Bag with Spider Studs in Burgundy

Oct 13

Oct 13 Maria Nilsdotter Leather Bag with Spider Studs in Burgundy

Crown Princess Victoria, Bags

Camilla Thulin Montana Dress

Oct 11

Oct 11 Camilla Thulin Montana Dress

Crown Princess Victoria, Dresses

Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Jun 29

Jun 29 Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia