What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

All tagged 2Apr11

Oct 20

Oct 20 Sendra 2944 Boots in Taupe

Heaven

Queen Letizia, Shoes

Feb 17

Feb 17 Tiger of Sweden Suede Boots

Sarah Williams

Crown Princess Victoria, Shoes

Jun 8

Jun 8 Escada Knitted Button Blazer

Heaven

Queen Sofia, Outerwear

Aug 19

Aug 19 Cooee Design Oil Cuff

Sarah Williams

Crown Princess Victoria, Accessories, Bracelet

Aug 19

Aug 19 Cooee Design Feather Earrings

Sarah Williams

Crown Princess Victoria, Accessories, Earrings

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Polka Popp

Charlotte Casiraghi, Hats

Jan 20

Jan 20 Marchesa Strapless Embroidered Gown

Elena

Princess Madeleine

Dec 11

Dec 11 Bottega Veneta Intrecciato Knot Clutch in Gold

Sarah Williams

Princess Madeleine, Bags

Nov 16

Nov 16 Emilio Pucci Striped Dress

Sarah Williams

Crown Princess Victoria, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 20 Sendra 2944 Boots in Taupe

Feb 17 Tiger of Sweden Suede Boots

Jun 8 Escada Knitted Button Blazer

Aug 19 Cooee Design Oil Cuff

Aug 19 Cooee Design Feather Earrings

May 17 Gucci Equestrian Riding Cap in Black Velvet

Jan 20 Marchesa Strapless Embroidered Gown

Dec 11 Bottega Veneta Intrecciato Knot Clutch in Gold

Nov 16 Emilio Pucci Striped Dress

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