What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

All tagged 2Aug14

Apr 18

Apr 18 Diane von Furstenberg Bevin Dress

Sarah Williams

Countess of Wessex, Dresses

Aug 8

Aug 8 66 North Snaelfell Polartec NeoShell Trousers

Sarah Williams

Crown Princess Mary, Bottoms

Aug 8

Aug 8 66 North Snaefell NeoShell Shell Jacket

Sarah Williams

Crown Princess Mary, Outerwear

May 24

May 24 Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

Heaven

Princess Marie, Bags

Dec 4

Dec 4 Armani Collezioni Twist Draped Jersey Dress

Sarah Williams

Princess Sofia, Dresses

Jul 3

Jul 3 Jimmy Choo Pence Sandals in Nude

Heaven

Princess Marie, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 18 Diane von Furstenberg Bevin Dress

Aug 8 66 North Snaelfell Polartec NeoShell Trousers

Aug 8 66 North Snaefell NeoShell Shell Jacket

May 24 Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

Dec 4 Armani Collezioni Twist Draped Jersey Dress

Jul 3 Jimmy Choo Pence Sandals in Nude

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