What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 28, 2026

The Duke and Duchess of Edinburgh visit Finland - Day 3

October 28, 2026

On Wednesday, the Duke and Duchess of Edinburgh spent their last day in Finland.

October 28, 2026

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Princess Ingrid-Alexandra, Crown Princess Mette Marit, Outerwear

Prada Grosgrain Bow Jacket

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Outerwear

All tagged 2Aug14

Apr 18

Apr 18 Diane von Furstenberg Bevin Dress

Sarah Williams

Countess of Wessex, Dresses

Aug 8

Aug 8 66 North Snaelfell Polartec NeoShell Trousers

Sarah Williams

Crown Princess Mary, Bottoms

Aug 8

Aug 8 66 North Snaefell NeoShell Shell Jacket

Sarah Williams

Crown Princess Mary, Outerwear

May 24

May 24 Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

Heaven

Princess Marie, Bags

Dec 4

Dec 4 Armani Collezioni Twist Draped Jersey Dress

Sarah Williams

Princess Sofia, Dresses

Jul 3

Jul 3 Jimmy Choo Pence Sandals in Nude

Heaven

Princess Marie, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 18 Diane von Furstenberg Bevin Dress

Aug 8 66 North Snaelfell Polartec NeoShell Trousers

Aug 8 66 North Snaefell NeoShell Shell Jacket

May 24 Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

Dec 4 Armani Collezioni Twist Draped Jersey Dress

Jul 3 Jimmy Choo Pence Sandals in Nude

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