What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 2Feb23-S1

Sophie Habsburg Belle de Jour Clutch in Bordeaux Gold Caviar

Nov 9

Nov 9 Sophie Habsburg Belle de Jour Clutch in Bordeaux Gold Caviar

Countess of Wessex, Bags

ME + EM Pearl Zip Knitted Pleat Dress in Navy

May 12

May 12 ME + EM Pearl Zip Knitted Pleat Dress in Navy

Countess of Wessex, Dresses