What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 2Jul13

Jane Taylor Greta Hat in Teal Straw

Apr 17

Apr 17 Jane Taylor Greta Hat in Teal Straw

Countess of Wessex, Hats

Diane von Furstenberg Tonda Cork Clutch

Apr 3

Apr 3 Diane von Furstenberg Tonda Cork Clutch

Queen Mathilde, Bags

3.1 Phillip Lim Embellished Burnout Top

Mar 20

Mar 20 3.1 Phillip Lim Embellished Burnout Top

Crown Princess Marie Chantal, Tops

Alice + Olivia Elia Dress in Purple

Dec 23

Dec 23 Alice + Olivia Elia Dress in Purple

Princess Eugenie, Dresses

Christian Louboutin Bandra Sandals in Black Leather

Dec 13

Dec 13 Christian Louboutin Bandra Sandals in Black Leather

Princess Eugenie, Shoes

Zara Neon Minaudiere in Blue

Dec 13

Dec 13 Zara Neon Minaudiere in Blue

Princess Beatrice, Bags

Carvela Grand Court Shoes in Gunmetal

Dec 13

Dec 13 Carvela Grand Court Shoes in Gunmetal

Princess Beatrice, Shoes

William Welstead Diamond Triangle Earrings

Apr 22

Apr 22 William Welstead Diamond Triangle Earrings

Accessories, Crown Princess Marie Chantal, Earrings