What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 2Jul26-Soph

Strathberry Mosaic Nano Bag in Tan/Raffia

Jul 5

Jul 5 Strathberry Mosaic Nano Bag in Tan/Raffia

Countess of Wessex, Bags

Penelope Chilvers Mary Jane Dali Espadrilles in Putty

Jun 29

Jun 29 Penelope Chilvers Mary Jane Dali Espadrilles in Putty

Countess of Wessex, Shoes

Giulia Barela Small Pebbles Hoop Earrings

Jun 3

Jun 3 Giulia Barela Small Pebbles Hoop Earrings

Countess of Wessex, Accessories, Earrings

Gabriela Hearst Phelan Shirtdress in Electric Navy

Mar 23

Mar 23 Gabriela Hearst Phelan Shirtdress in Electric Navy

Countess of Wessex, Dresses