What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 2May21

Massimo Dutti Nappa Jacket with Belt Detail in Black

May 10

May 10 Massimo Dutti Nappa Jacket with Belt Detail in Black

Queen Letizia, Outerwear

Rachel Riley Floral Button-Up Dress

May 2

May 2 Rachel Riley Floral Button-Up Dress

Dresses, Princess Charlotte

Paco Rabanne Chain-Mail 14#01 Cabas Small Tote Bag in Black

Oct 29

Oct 29 Paco Rabanne Chain-Mail 14#01 Cabas Small Tote Bag in Black

Queen Letizia, Bags

Springfield Essential Checked Coat in Ecru

Oct 17

Oct 17 Springfield Essential Checked Coat in Ecru

Princess Leonor, Outerwear, Infanta Sofia, Queen Letizia

Massimo Dutti Flat Slingback Shoes with Buckle in Black

Jul 6

Jul 6 Massimo Dutti Flat Slingback Shoes with Buckle in Black

Infanta Sofia, Shoes

Hugo Boss Suzetta Dress

Jun 19

Jun 19 Hugo Boss Suzetta Dress

Dresses, Princess Leonor

Hugo Boss Royal Pointed Toe Ballet Flats in Black Suede

May 25

May 25 Hugo Boss Royal Pointed Toe Ballet Flats in Black Suede

Queen Letizia, Shoes

Superdry Panner Boots in Distressed Brown Suede

Jan 13

Jan 13 Superdry Panner Boots in Distressed Brown Suede

Zara Phillips, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia