What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 2Nov23-Max

Philip Treacy OC 649 Hat in Black

May 4

May 4 Philip Treacy OC 649 Hat in Black

Queen Maxima, Hats

Dolce & Gabbana Virgin Wool Turtleneck Dress in Grey

May 17

May 17 Dolce & Gabbana Virgin Wool Turtleneck Dress in Grey

Queen Maxima, Dresses

Gianvito Rossi Gianvito 105 Pumps in Black Leather

Sep 17

Sep 17 Gianvito Rossi Gianvito 105 Pumps in Black Leather

Crown Princess Mary, Shoes, Queen Maxima, Crown Princess Victoria