What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 30Apr13-Eug

Alice + Olivia Elia Dress in Purple

Dec 23

Dec 23 Alice + Olivia Elia Dress in Purple

Princess Eugenie, Dresses

Maje Rabotte Jacket in Black

Dec 20

Dec 20 Maje Rabotte Jacket in Black

Princess Beatrice, Princess Eugenie, Outerwear