What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 30Apr26-Est

Marzio Scala 50mm Heels

Apr 30

Apr 30 Marzio Scala 50mm Heels

Princess Estelle, Shoes

Self Portrait Belted Lace Midi Dress

Apr 30

Apr 30 Self Portrait Belted Lace Midi Dress

Princess Estelle, Dresses

Bottega Veneta Intrecciato Knot Clutch in Light Blue Silk

Sep 1

Sep 1 Bottega Veneta Intrecciato Knot Clutch in Light Blue Silk

Crown Princess Victoria, Bags, Princess Estelle

Prada Wool Cocoon Coat in Blue

Aug 13

Aug 13 Prada Wool Cocoon Coat in Blue

Crown Princess Victoria, Outerwear, Princess Estelle