What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

Apr 29, 2026

Latest Find

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Salvatore Ferragamo Vara Bow Pumps in Gold

Princess Beatrix, Shoes

Salvatore Ferragamo Vara Bow Pumps in Gold

Princess Beatrix, Shoes

Princess Beatrix, Shoes

All tagged 30Apr26-Soph

Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Apr 30

Apr 30 Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Countess of Wessex, Shoes

Giulia Barela Nodo Earrings

Jun 24

Jun 24 Giulia Barela Nodo Earrings

Countess of Wessex, Accessories, Earrings

Joseph Nessie Blazer

Jul 1

Jul 1 Joseph Nessie Blazer

Countess of Wessex, Outerwear