What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 30Jan12

Mango Touch Messenger Bag

Oct 22

Oct 22 Mango Touch Messenger Bag

Queen Letizia, Bags

Pretty Ballerinas Snake Print Ballet Flats

Oct 20

Oct 20 Pretty Ballerinas Snake Print Ballet Flats

Queen Letizia, Shoes

TOUS Dinah Earrings in Pink Opal

Nov 14

Nov 14 TOUS Dinah Earrings in Pink Opal

Queen Letizia, Accessories, Earrings

Pied a Terre Imperia Wedges in Black

Jul 1

Jul 1 Pied a Terre Imperia Wedges in Black

Duchess of Cambridge, Shoes

Milly Gabrielle Button Jacket

Jun 30

Jun 30 Milly Gabrielle Button Jacket

Duchess of Cambridge, Outerwear