What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 30Nov13

Sergio Rossi Navy Satin Bow Heels

Sep 19

Sep 19 Sergio Rossi Navy Satin Bow Heels

Princess Laurentien, Shoes

Natan Couture Bell Sleeves Dress in Blue

Oct 12

Oct 12 Natan Couture Bell Sleeves Dress in Blue

Queen Maxima, Dresses

Fendi Nappa Leather Spy Bag

Apr 9

Apr 9 Fendi Nappa Leather Spy Bag

Princess Claire, Bags

Miu Miu Brown Leather Small Handbag

May 12

May 12 Miu Miu Brown Leather Small Handbag

Bags, Crown Princess Mette Marit

Guglielmo Rotta Peep Toe Slingback Pumps in Navy Suede

May 7

May 7 Guglielmo Rotta Peep Toe Slingback Pumps in Navy Suede

Queen Maxima, Shoes