What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

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By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 30Nov23-S2

Penelope Chilvers High Catalina Cotton Espadrille Wedges

Feb 23

Feb 23 Penelope Chilvers High Catalina Cotton Espadrille Wedges

Countess of Wessex, Shoes

Zimmermann Vitali Belted Dress

Feb 21

Feb 21 Zimmermann Vitali Belted Dress

Countess of Wessex, Dresses