What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 30Nov23-V

Bernadotte & Kylberg Silk Scarf in Coral

Dec 1

Dec 1 Bernadotte & Kylberg Silk Scarf in Coral

Crown Princess Victoria, Accessories

Sania D'Mina Roe Boots

Nov 30

Nov 30 Sania D'Mina Roe Boots

Crown Princess Victoria, Shoes

Toteme Signature Enamel Hoops

Nov 30

Nov 30 Toteme Signature Enamel Hoops

Crown Princess Victoria, Accessories, Earrings

Alice + Olivia Landon Tweed Cropped Jacket

Nov 9

Nov 9 Alice + Olivia Landon Tweed Cropped Jacket

Crown Princess Victoria, Outerwear

Toteme Slim Leather Oval Buckle Belt

Oct 1

Oct 1 Toteme Slim Leather Oval Buckle Belt

Crown Princess Victoria, Accessories

Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Nov 10

Nov 10 Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Crown Princess Victoria, Bags

Stenströms Feminine Silk Blouse with Bow

Jan 31

Jan 31 Stenströms Feminine Silk Blouse with Bow

Crown Princess Victoria, Tops

Gianvito Rossi Scarlet Pumps in Black Leather

Sep 16

Sep 16 Gianvito Rossi Scarlet Pumps in Black Leather

Crown Princess Victoria, Shoes