What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 31Jul25-E

ByTiMo Short Sleeve Shirt Mini Dress in Delicate Flowers

Jul 14

Jul 14 ByTiMo Short Sleeve Shirt Mini Dress in Delicate Flowers

Princess Estelle, Dresses

Rizzo Elvira Sandals

Sep 15

Sep 15 Rizzo Elvira Sandals

Crown Princess Victoria, Shoes, Princess Estelle