What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 31May14

Feb 20

Feb 20 TRIA Vasia Bag in Tan

Sarah Williams

Princess Tatiana, Bags

Jul 13

Jul 13 Weekend Max Mara Quilted Jacket

Sarah Williams

Queen Silvia, Outerwear

Feb 17

Feb 17 Maje Square Neckline Sleeveless Top in Black

Heaven

Princess Marie, Tops

Nov 6

Nov 6 Naledi Copenhagen NB11 Ostrich Clutch in Purple

Heaven

Princess Marie, Bags

Jul 3

Jul 3 Jimmy Choo Luna Pumps in Champagne

Heaven

Princess Marie, Shoes, Countess of Wessex

Jun 26

Jun 26 Jimmy Choo Milla Clutch in Champagne Glitter

Heaven

Princess Marie, Bags, Queen Silvia

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 20 TRIA Vasia Bag in Tan

Jul 13 Weekend Max Mara Quilted Jacket

Feb 17 Maje Square Neckline Sleeveless Top in Black

Nov 6 Naledi Copenhagen NB11 Ostrich Clutch in Purple

Jul 3 Jimmy Choo Luna Pumps in Champagne

Jun 26 Jimmy Choo Milla Clutch in Champagne Glitter

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