What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 22, 2026

The Princess of Wales visits Treehouse Children's Hospice

October 22, 2026

On Thursday, the Princess of Wales visited the Treehouse Children's Hospice in Ipswich as Patron of East Anglia's Children's Hospices (EACH).

October 22, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 20 TRIA Vasia Bag in Tan

Jul 13 Weekend Max Mara Quilted Jacket

Feb 17 Maje Square Neckline Sleeveless Top in Black

Nov 6 Naledi Copenhagen NB11 Ostrich Clutch in Purple

Jul 3 Jimmy Choo Luna Pumps in Champagne

Jun 26 Jimmy Choo Milla Clutch in Champagne Glitter

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