What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 3Aug24-Soph

TOMS Valencia Canvas Platform Espadrilles

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Countess of Wessex, Shoes

Max Mara Mida Dress

Sep 14

Sep 14 Max Mara Mida Dress

HGD Stéphanie, Dresses, Countess of Wessex