What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 3Nov09

Susanne Juul Cocktail Hat with Bow in Blue

May 6

May 6 Susanne Juul Cocktail Hat with Bow in Blue

Crown Princess Mary, Hats

Prada Galleria Double Zip Small Bag in White Croc Embossed

Jun 23

Jun 23 Prada Galleria Double Zip Small Bag in White Croc Embossed

Crown Princess Mette Marit, Crown Princess Mary, Bags

Revillon Channeled Leather Handbag in Red

May 8

May 8 Revillon Channeled Leather Handbag in Red

Bags, Queen Margrethe

Philip Treacy Sculptural Bow Feather Headpiece in Black

Nov 6

Nov 6 Philip Treacy Sculptural Bow Feather Headpiece in Black

Zara Phillips, Hats

Escada Tweed Ruffle Detail Skirt in Navy

Oct 11

Oct 11 Escada Tweed Ruffle Detail Skirt in Navy

Queen Sofia, Bottoms

Escada Ribbon Frayed Trim Tweed Jacket in Navy

Oct 11

Oct 11 Escada Ribbon Frayed Trim Tweed Jacket in Navy

Queen Sofia, Outerwear

Alexandre Birman Python Slingback Sandals in White

May 29

May 29 Alexandre Birman Python Slingback Sandals in White

Queen Maxima, Shoes

Apr 21

Apr 21 Thread Silk Open Bag Dress

Zara Phillips, Dresses

Prada Alligator Peep-Toe Pumps in Brown

Sep 12

Sep 12 Prada Alligator Peep-Toe Pumps in Brown

Crown Princess Mette Marit, Shoes

Hugo Boss Ecru Blazer

Jul 2

Jul 2 Hugo Boss Ecru Blazer

Crown Princess Mary, Outerwear

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories