What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

August 30, 2026

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Sep 14 Adolfo Dominguez Shoulder Bag

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Jul 14 Yves Saint Laurent Wool Jacket

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Jun 3 Yves Saint Laurent Tribute Mid Heel Pumps in Black Patent Leather

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Princess Marie, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 14 Adolfo Dominguez Shoulder Bag

Jul 14 Yves Saint Laurent Wool Jacket

Apr 7 Massimo Dutti Pinstriped Blazer

Dec 28 Manolo Blahnik Kitten Satin Buckle Pumps

Feb 20 Armand Basi Cropped Wool Jacket in Sand

Oct 16 Giorgio Armani Structured Velvet Jacket

Jun 3 Yves Saint Laurent Tribute Mid Heel Pumps in Black Patent Leather

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