What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 3Oct15

Chloé Elle Clutch in Black

Sep 14

Sep 14 Chloé Elle Clutch in Black

Princess Eugenie, Bags

Carvela by Kurt Geiger Super Ankle Boots in Black

Feb 10

Feb 10 Carvela by Kurt Geiger Super Ankle Boots in Black

Princess Eugenie, Shoes

Baum und Pferdgarten Agata 70's Peasant Dress In Stripe

May 2

May 2 Baum und Pferdgarten Agata 70's Peasant Dress In Stripe

Crown Princess Mary, Dresses

Sofie Topsøe Mailand Laser Cut Midi Skirt in Black

May 1

May 1 Sofie Topsøe Mailand Laser Cut Midi Skirt in Black

Crown Princess Mary, Bottoms

Topshop Premium Sleeveless Duster Coat in Blue

Feb 9

Feb 9 Topshop Premium Sleeveless Duster Coat in Blue

Princess Eugenie, Outerwear

Sergio Rossi Compact Clutch in Red Patent Leather

Oct 1

Oct 1 Sergio Rossi Compact Clutch in Red Patent Leather

Crown Princess Mary, Bags

Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Sep 2

Sep 2 Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Crown Princess Mary, Shoes

Prada Pointed Toe 100 Pumps in Black Leather

Jul 28

Jul 28 Prada Pointed Toe 100 Pumps in Black Leather

Queen Letizia, Shoes