What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 4Apr23-Soph

Sophie Habsburg Belle de Jour Clutch in Beige

Nov 29

Nov 29 Sophie Habsburg Belle de Jour Clutch in Beige

Countess of Wessex, Bags

Altuzarra Indiana Jacket in Optic White

Mar 22

Mar 22 Altuzarra Indiana Jacket in Optic White

Countess of Wessex, Outerwear

Patrick Mavros Zozo Pair Silver Necklace

May 1

May 1 Patrick Mavros Zozo Pair Silver Necklace

Countess of Wessex, Accessories, Necklace

Prada Leather Pumps in Neutral

Feb 15

Feb 15 Prada Leather Pumps in Neutral

Countess of Wessex, Shoes