What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 4Feb16

Carvela by Kurt Geiger Super Ankle Boots in Black

Feb 10

Feb 10 Carvela by Kurt Geiger Super Ankle Boots in Black

Princess Eugenie, Shoes

Comptoir des Cotonniers Wool Coat

Sep 17

Sep 17 Comptoir des Cotonniers Wool Coat

Princess Beatrice, Princess Eugenie, Outerwear

Hugo Boss Vilina Skirt in Onyx Fantasy

May 1

May 1 Hugo Boss Vilina Skirt in Onyx Fantasy

Crown Princess Mary, Bottoms

Issa Phylis Classic Wrap Dress in Navy

Feb 19

Feb 19 Issa Phylis Classic Wrap Dress in Navy

Crown Princess Mary, Dresses

Ines Figaredo Charisma Bucket Bag in Black Leather

Apr 27

Apr 27 Ines Figaredo Charisma Bucket Bag in Black Leather

Princess Eugenie, Bags

Sea NY Embossed Cable Frayed Edges Dress in Grey

Mar 16

Mar 16 Sea NY Embossed Cable Frayed Edges Dress in Grey

Princess Eugenie, Dresses

Gianvito Rossi Gianvito 105 Pumps in Dark Blue Silk

Oct 8

Oct 8 Gianvito Rossi Gianvito 105 Pumps in Dark Blue Silk

Crown Princess Mary, Shoes

Joseph Double Cashmere Oslo Coat

Sep 17

Sep 17 Joseph Double Cashmere Oslo Coat

Crown Princess Mary, Outerwear