What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 4Jan15

Feb 11

Feb 11 EA7 Down Coat

Princess Marie, Outerwear

By Malene Birger Crystal Cut Out Pumps in Black Suede

Dec 26

Dec 26 By Malene Birger Crystal Cut Out Pumps in Black Suede

Princess Marie, Shoes, Crown Princess Victoria

BCBGMAXAZRIA Meghan Moto Jacket in Black

Nov 4

Nov 4 BCBGMAXAZRIA Meghan Moto Jacket in Black

Princess Eugenie, Outerwear

Jimmy Choo Milla Clutch in Champagne Glitter

Jun 26

Jun 26 Jimmy Choo Milla Clutch in Champagne Glitter

Princess Marie, Bags, Queen Silvia