What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 4Jul12

Armani Collezioni Abstract Koi Print Dress

Apr 17

Apr 17 Armani Collezioni Abstract Koi Print Dress

Countess of Wessex, Dresses

Prada Round-Toe Satin Pumps in Blue

Dec 27

Dec 27 Prada Round-Toe Satin Pumps in Blue

Duchess of Cambridge, Shoes

Jaeger Kate Navy Quilted Leather Shoulder Bag

Jun 26

Jun 26 Jaeger Kate Navy Quilted Leather Shoulder Bag

Duchess of Cambridge, Bags