What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Zambia - Day 1

September 14, 2026

The Duchess of Edinburgh visits Zambia - Day 1

September 14, 2026

On Monday, the Duchess of Edinburgh started a five-day official visit to Zambia.

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September 14, 2026

Latest Find

Featured

Soler Elena Dress in Palmera Jaipur Linen

Countess of Wessex, Dresses

Soler Elena Dress in Palmera Jaipur Linen

Countess of Wessex, Dresses

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Countess of Wessex, Dresses

All tagged 4Jul16

Patrick Mavros Hippo Splat Pendant

Oct 6

Oct 6 Patrick Mavros Hippo Splat Pendant

Countess of Wessex, Accessories, Necklace

Valentino Hawaiian Long Sleeve Dress

May 21

May 21 Valentino Hawaiian Long Sleeve Dress

Queen Maxima, Dresses

Heavenly Necklaces Non-Drop Earrings

Jan 16

Jan 16 Heavenly Necklaces Non-Drop Earrings

Countess of Wessex, Accessories, Earrings

Giambattista Valli Strappy Sandals

Aug 24

Aug 24 Giambattista Valli Strappy Sandals

Princess Maria-Olympia, Shoes