What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 4Jun22-Soph1

ME + EM Flower Field Tiered Maxi Dress in Cream/Navy/Blue

Sep 14

Sep 14 ME + EM Flower Field Tiered Maxi Dress in Cream/Navy/Blue

Countess of Wessex, Dresses

Sophie Habsburg Erzfanny Bag in Black

Jul 1

Jul 1 Sophie Habsburg Erzfanny Bag in Black

Countess of Wessex, Bags

Birks Diamond Maple Leaf Pendant

Jan 16

Jan 16 Birks Diamond Maple Leaf Pendant

Countess of Wessex, Accessories, Necklace

Penelope Chilvers Tango Suede Shoe in Taupe

Jun 15

Jun 15 Penelope Chilvers Tango Suede Shoe in Taupe

Countess of Wessex, Shoes