What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 4Mar13

Rena Lange Zebra Jacket

Oct 12

Oct 12 Rena Lange Zebra Jacket

Queen Silvia, Outerwear

Valentino Silk Evening Dress

Jan 15

Jan 15 Valentino Silk Evening Dress

Crown Princess Marie Chantal, Dresses, Princess Maria-Olympia

Loree Rodkin Marquis 18-karat Rhodium White Gold Diamond Earrings

Apr 22

Apr 22 Loree Rodkin Marquis 18-karat Rhodium White Gold Diamond Earrings

Accessories, Crown Princess Marie Chantal, Earrings