What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 4Mar13

Rena Lange Zebra Jacket

Oct 12

Oct 12 Rena Lange Zebra Jacket

Queen Silvia, Outerwear

Valentino Silk Evening Dress

Jan 15

Jan 15 Valentino Silk Evening Dress

Crown Princess Marie Chantal, Dresses, Princess Maria-Olympia

Loree Rodkin Marquis 18-karat Rhodium White Gold Diamond Earrings

Apr 22

Apr 22 Loree Rodkin Marquis 18-karat Rhodium White Gold Diamond Earrings

Accessories, Crown Princess Marie Chantal, Earrings