What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 4Nov10

Tiger of Sweden Suede Boots

Feb 17

Feb 17 Tiger of Sweden Suede Boots

Crown Princess Victoria, Shoes

Magrit 16815 Sandals in Black Satin

Feb 21

Feb 21 Magrit 16815 Sandals in Black Satin

Queen Letizia, Shoes

Prada Alligator Peep-Toe Pumps in Brown

Sep 12

Sep 12 Prada Alligator Peep-Toe Pumps in Brown

Crown Princess Mette Marit, Shoes

H&M Cream Coat with Floral Belt

Dec 28

Dec 28 H&M Cream Coat with Floral Belt

Crown Princess Victoria, Outerwear

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories